Education & Skill required
5-10 years of professional experience in copywriting, preferably within a creative agency.
Bachelor's Degree in English, Journalism, Communications or related field OR equivalent work experience
Demonstrated ability to craft compelling and effective copy across various mediums, including print, digital, social media and more
Ability to understand and align with the client's marketing strategy and brand voice
Ability and willingness to perform extensive research to understand target audiences, industry and services
Flexibility to adapt writing style to different tones, brand guidelines and target audiences
Ability to write copy without the assistance of AI (i.e., use it for thought starters, but not for crafting actual copy)
Basic understanding of search engine optimization (SEO) principles to create copy that performs well in online searches
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